Sales Promotions
Posted on | Monday 11 October 2010 | No Comments
Sales promotions are another way to advertise. Sales promotions are double purposed because they are used to gather information about what type of customers you draw in and where they are, and to jumpstart sales. Sales promotions include things like contests and games, sweepstakes, product giveaways, samples coupons, loyalty programs, and discounts. The ultimate goal of sales promotions is to stimulate potential customers to action.
• Digital advertising
Television advertising/ Music Advertising
The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual
Super bowl food game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached US$3 million (as of 2009). The majority of television commercials feature a song or jingle that listeners soon relate to the product. Virtual advertisements may be inserted into regular television programming through computer graphics. It is typically inserted into otherwise blank backdrops[ or used to replace local billboards that are not relevant to the remote broadcast audience.More controversially, virtual billboards may be inserted into the background where none exist in real-life. This technique is especially used in televised sporting event.Virtual product placement is alsopossible.Informecial. An Informecial is a long-format television commercial, typically five minutes or longer. The word "infomercial" combining the words "information" & "commercial". The main objective in an infomercial is to create an Impluse purchas that the consumer sees the presentation and then immediately buys the product through the advertised tool free/ phone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.
• Radio advertising
Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the obvious limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage.
• Online advertising
Online advertising is a form of promotion that uses the Internet and world wide web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads that appear on search engine result page, banner ads, text ads, rich media ads, social advertising, online classified advertise, advertising network, and e-mail marketing, including e-mail spam.
Comments
Our Team
Leave a Reply